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    Ideas vs. style

    { Posted on Jun 11 2012 by seoman }
    Categories : news area

    The ‘idea’ is the intellectual element of the communication. You can have an idea with no style whatsoever – a lot of advertising material falls into this category, it is blunt and to the point and there’s not much wrong with that. But, in a competitive situation, it is style that differentiates products making them memorable, emotively desirable – and ultimately, successful.


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